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Who Owns Your Brand?
Technically speaking, a “brand” is the intellectual property of the company or organization that owns it. Legally, a company has the right to enforce restrictions on its brand. It can protect its...
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Who Owns Your Brand Redux: When Fans Go Crazy
After last night’s post about brand ownership, I came across this: MASS EFFECT 3 Protests Prove Annie Wilkes Is The Patron Saint of Fandom Fandom’s worst side comes out as gamers rage against the...
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Blogging Tip: Controversy Spurs Discussion, but Limits Your Audience
This used to be me. Every night. I used to write controversial stuff. All the time. It was my bread and butter, and the only two topics I was unwilling to be away from were those that you’re never...
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Expert is the New Normal
Did your mom ever tell you that you were special? Did she hang your pictures up on the fridge? Did your dad tell you that you could do anything you wanted if you just set your mind to it? Maybe you...
View ArticlePinterest’s Email on New TOS is a Great Example of Clear Language
Did you get the email in your inbox about the new Pinterest terms of service? The email is written in plain, clear language, and gets to the meat of the changes in a way that keeps you from needing to...
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“Dump Starbucks” Campaign Proves it Again: Don’t Politicize Your Brand!
For the life of me, I can’t understand why some companies make the choice to politicize their brand. The most notorious example to come to mind in the past 12 months is Susan G. Komen, with their...
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Think That Klout Doesn’t Matter? Think Again.
I’ll admit it right off the bat: when it comes to Klout, I bought in early. I’m a “Klout OG” and I’ve got the badge to prove it. No, really: There were times when I felt self-conscious about it. I saw...
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Ch-Ch-Ch-Chaaanges!
Bless me blogreaders, for I have sinned. It’s been 3 months since my last post. I’ve been a genuinely very busy guy lately, so I won’t apologize, but I hate to neglect this space. I aim to spend more...
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